Marzipan gummi bears apple pie toffee donut pastry soufflé shortbread. Soufflé shortbread wafer dragée dragée marshmallow ice cream shortbread. Cupcake croissant jelly-o donut biscuit danish. Liquorice fruitcake sweet roll icing sweet roll candy canes gingerbread croissant biscuit.
Unpopular opinion: Spending hours creating disposable content on social media is the worst thing you can do to grow your business. Everyone tells you, “You need to be constantly visible.” Or “You need to post two, three, ten times a day on all the social media...
Admit it! Most websites are not really working for the business. They report no traffic; few leads and little or no sales. Website conversion is low and it’s just basically flushing money down the drain. BUT if you think your website's a bit rubbish or a bit...
There's plenty of information online you can find about promoting your website. BUT... Marketing gurus will teach you about complicated SEO strategies; fancy funnel setup; new social media trends which are helpful but are not fixes for your problem. Most of these...
If your website isn’t growing your business, getting you traffic, leads and sales you need to find out why! A website audit will help you answer the “WHY” and if you want to find out what you need to know without having to wade through a pile of website stats, keep...
Don't want to get hacked, lose or even destroy your own website? Then you're going to want all five of these MUST-HAVE WordPress plugins before your website turns into a horror show. It's a website owner's nightmare but it's actually really easy to avoid the...
Build it and they will come! “I just need somewhere to send people to”. “I need a website to be more credible.” As a website strategist, I hear so many of these whopping big website fiberoonies that actually stop business owners in their tracks and prevent them...
Website strategy! Oh my God, those two words fill me with dread. They just sound like jargon: expensive and boring. Rooms full of besuited old men, arguing for hours over whiteboard charts and red pens so they can charge you more. But ignoring website strategy...
If your website is getting traffic but just not converting visitors to sales then your navigation menu isn't doing its job. In this blog, I am going to show you seven easy rules of designing and building the perfect navigational menu in WordPress. A menu that will...
It's amazing how we do this, even I do it! Most of us create websites to sell our products and services, so you would think that we would want to make buying from us really easy! But sometimes we just seem to make buying our thing, really, really hard for our...
This may sound obvious, but if you camouflage your sales buttons (aka call to action buttons!), you are making it really hard to buy from you! And if your customers have to root around in the fine print for a link to buy your thing, they are very likely to just...
